Nielsen analyzed 20K products from large corporations in the United States from 2008 to 2014 and found only 74 products were successful.
This is 0.3% ROI on innovation.
Burning money is a better option...
How to avoid your
Innovation has become a buzzword since the mid-2000's and organizations now have Vice Presidents, CTOs or innovation gurus to sell the bright future of tomorrow. But few would really understand how to initiate, discover, develop and, most importantly, commercializing innovation for long term value.
This is the reason why history is filled with failed projects and bankrupt companies are that they failed to adapt, change, innovate, and understand the crucial market and social changes before the competition disrupted them.
Our mission, purpose, and experience compel us to help Fortune 500 companies to avoid their "Kodak Moment" and find their next S-Curve to prosper with the next opportunity and market.